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Sample Newsletter, September 2009
Practical, tasty interpretations of food and nutrition research and news.
ShareThis
| Evaluating weight loss programs |
Top |
You can tell a lot about a weight loss program by looking
at its approach to consultation. Online pages are
especially telling, because they combine many aspects of
the company: nutrition, marketing, technology, and the service
value. Patient-centered pages tend to be offered by the most
patient-centered practices and companies.
For example, consider the major elements of the two leaders in
weight loss consultations. These are the drilled-down screens,
describing the service:
Here is weight loss program #1...
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Nutrition for Weight Loss
Part 1 (3 lines)
Part 2 (3 lines)
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...and here is weight loss program #2...
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One-on-One Support
Introduction (3 paragraphs, 8 lines)
Motivation?
Assess?
Plan?
Support and Strategies?
Here is another weight loss tip:
Tell a Friend, And You Both Win!
Sign up for myAccount!
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If you had to guess, which program makes a greater effort to
provide a simple, easy experience for patients in its *offline*
channels as well? (Program #1 is Canyon Ranch and
Program #2 is Jenny Craig.)
A commitment to building a great patient experience *shows*
- especially online.
Next time you want to evaluate how patient-centered a weight loss
program is - and thus how likely you are to keep weight off that
you lose - a good place to start is the page describing it.
See more resources for weight loss:
http://tinyurl.com/2ge2fj
See the inspiration for this column: Good Experience
http://goodexperience.com/blog/ | |
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| Should You Be Gluten F-ree? Personal Quiz |
Top |
The new Gluten F-ree Quiz offers a personalized,
confidential Gluten Score, indicating your
need for testing for Celiac Disease.
More than half of quiz-takers print a copy for themselves,
to take to their doctor.
Over two million Americans - 1 in 133 - are unaware that
they cannot eat gluten (the protein in wheat, barley, rye
and several other grains). It causes painful symptoms.
Nearly all (97 percent) of those who have Celiac Disease
have not been diagnosed.
Taking the quiz is f-ree.
Should You Be Gluten F-ree? Quiz
http://tinyurl.com/2dhr54
Why Take a Gluten F-ree Quiz?
http://tinyurl.com/2gs7vg | |
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| ChefMD.com Redesign, Recipe Redux |
Top |
ChefMD.com now contains all of the ChefMD recipes, photos,
Lifetime TV videos and links from YouTube and MySpace.
Future improvements include recipes specific for diabetes,
heart disease, cholesterol and other food-as-medicine conditions.
Sign-up for recipes is still f-ree.
ChefMD Recipe SignUp
http://tinyurl.com/294bnj
ChefMD Recipe Archive
http://chefmd.com/recipes.php | |
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| Product of the Week |
Top |
You may have no idea how many calories you just consumed
at your last meal. And you probably know by know that eating
fewer calories is the key to losing weight.
This electronic calorie calculator as over 35,000 foods stored
in memory, including those of 250 restaurants. You can add the
nutritional information of your favorite foods and find out how
many calories, carbs, fat, fiber, protein and even sodium you
have had that day. Syncs with your PC, too.
Electronic Calorie Calculator
http://tinyurl.com/2yqvcs | |
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| Contact info |
Top |
ABOUT Dr. La Puma.
John La Puma, founder of the Santa Barbara Institute for Medical Nutrition and Healthy Weight, has been advocating for good food as good medicine for over ten years. He also writes this newsletter.
Dr. La Puma's Bio
Need consultation or information?
Contact Dr. La Puma | | |
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